Brand and logo design process template
Run client design projects with clear stages and approvals. From the first brief to the final brand guide, everyone knows which round you are in and what needs a decision.
- 9 steps
- 1 approval step
- Rename, reorder or remove any step
The 9 steps
- 1
Client brief
Business, audience, competitors, likes and dislikes, deliverables and deadline.
- 2
Research and mood board
Collect references and agree a visual direction.
- 3
Concept sketches
Explore several directions before refining one.
- 4
Internal design review
The team critiques concepts before the client sees them.
- 5
Client presentation
Present the strongest concepts with their reasoning.
- 6
Revision round 1
Apply the client's first round of feedback.
- 7
Revision round 2
Refine details: spacing, color, small sizes.
- 8
Client approval Approval
The client approves the final design in writing.
- 9
Deliver final files and brand guide
Export every format and a short guide for using the logo.